LOL: EA Sports next 'original' IP - Lingerie Bowl?

It looks like the Lingerie Bowl is going pro! Normally played at half time during the Super Bowl, girls play American football wearing protective gear only and their underwear! But from next year, a professional seven a side full contact league will commence. Who's betting that a game publisher will snap up the rights to this, perhaps EA although it may be a bit too 'dirty' for them?

Post origin from Maxconsole