Hideo Kojima Mentions "Massive Ad Campaigns" And "Sell-Off Tactics"

The advertising campaign for Metal Gear Solid 4 was huge. The hype for that game, years in the making, was enormous. It was pushed hard before there were playable demos, and the game's creator, Hideo Kojima, raised expectations with big promise after big promise. It's curious that on the job announcement page for the Kojima Productions site, Hideo Kojima states:
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